If you’re an artist posting on TikTok every day, you learn something fast:
Consistency is everything.
The algorithm rewards momentum. Your audience rewards habit. The creators who win are the ones who show up — again and again — with content that makes people stop scrolling.
But there’s a problem almost nobody talks about.
The more you post, the faster you burn through material.
Covers Are Easy… Until They Aren’t
Covers are the first move for most developing artists on TikTok. They work because:
- People recognize the song immediately
- You can jump on trends
- You don’t need a songwriting catalog to start
Covers can absolutely build an audience.
But if you’ve been doing this for any length of time, you’ve also felt the downside:
1) Cover fatigue
Your audience eventually wants to know who you are, not just what songs you can sing. Covers get attention — originals build fans.
2) You’re competing with everyone else
When a song is trending, a thousand people post it the same day. You’re not competing on songwriting — you’re competing on timing and presentation.
3) Copyright risk + platform headaches
Even when a cover is “allowed,” creators still deal with audio getting muted, takedowns, blocked regions, or monetization limitations. It’s not always predictable.
4) Covers don’t build an asset
A cover might spike views, but it doesn’t become your catalog. It doesn’t give you a long-term product to sell, stream, license, or build a story around.
If you want income that doesn’t depend on brand deals, you need originals.
Writing Originals Is Hard… and Slow
Now let’s talk about the other side.
Original music takes time. Even if you’re talented:
- Writing takes energy
- Producing takes hours
- Mixing takes money (or skills most artists don’t have)
- Releasing takes a plan
And meanwhile TikTok wants you posting today.
So artists get stuck:
Post covers for growth, or disappear while you write originals.
That’s a brutal tradeoff.
The Shortcut That Isn’t a Shortcut: Original Hooks
This is where the Hook Marketplace model changes the game.
A “hook” is the part of a song people remember — the chorus, the signature line, the melodic moment that makes someone replay.
On BuyDemoTracks, songwriters upload hooks. Artists (we call them Featured Artists) browse and choose the ones that fit their voice, their vibe, and their audience.
You get:
- An original song idea you can post immediately
- A hook that’s already been written by someone who does this for a living
- A clean permission and licensing path, so you’re not guessing what you’re allowed to do
And you still get to bring your artistry.
Because you’re not just “using” a hook — you’re interpreting it.
Why Hooks Work So Well on TikTok
TikTok is hook-first.
The first 1–2 seconds decide whether someone stays.
That means:
- Choruses outperform verses
- Memorable lines outperform clever ones
- Singable melodies outperform complex arrangements
A great hook is the perfect unit of content.
You can:
- Post a raw acoustic version
- Post a produced version
- Do a duet/stitch with the songwriter
- Turn it into a series (“Day 1 writing verse 1… Day 2…”)
- Ask your audience to vote on line options
Hooks create continuity — and continuity is what grows audiences.
Why This Is Good for Songwriters, Too
Most songwriters have the opposite problem.
They’re not short on songs. They’re short on voices and distribution.
They can write hooks all day — but they don’t have 40,000 followers to put them in front of people.
That’s why the marketplace works.
Songwriters get real performances of their hooks by real artists.
Artists get fresh original material without waiting weeks for inspiration to strike.
Everybody wins.
“But I Want to Write My Own Songs”
Good. Keep doing that.
This isn’t a replacement for your originals — it’s a growth engine that fuels them.
Here’s the reality:
- A hook cover can bring you new followers
- Those followers become the first listeners for your originals
- Those originals finally have a warm audience waiting
Hooks help you build the stage. Then your originals own the room.
The New Path to Income
When you build with original hooks, you can create income in multiple layers:
- Performance content that grows your audience
- Streaming releases of the finished song
- Crowdfunded production (fans pre-buy what they already love)
- Licensing opportunities once a song has proven traction
The biggest shift is simple:
You’re not guessing what the market wants. You’re watching the market react in real time.
If You’re Posting Every Day, You Need a Catalog
You don’t just need “more content.”
You need content that’s:
- Original
- Fast to produce
- Safe to post
- Built to connect emotionally
That’s exactly what hooks are.
If you’re an artist who wants a steady stream of original material you can post today, become a Featured Artist and start browsing hooks.
[Browse Hooks →]
